Contact Information
Contact information is pretty
much self explanatory. What's the
point of advertising if they
can't get a hold of you right?
Yet, so many advertisers make
that mistake. How? By making
their contact information
difficult to identify. Let's do a
quick review.
1) You need great
content to help grab people's
attention.
2) Your company name should be
very easy to read.
Your contact information
should follow the same principle
as your business name, unless you
don't care much for the name.
Which is some cases that could be
the case. For example, if you
have a great deal on t-shirts,
and you know it, sometimes
company names are not as
important as the contact
information. In the example
below, the company prioritized
the great deal people are
receiving which is more likely to
generate business than having the
name flashing all over the place.
However, it is always
recommended to make sure the
company name is noticeable. And
if the company name is easy to
remember, that is more power to
you. But let's continue with
contact information because that
is what this section is about.
Phone numbers.
Here is something you may or
may not have though of. It is
always recommended to use the
least amount of characters that
could distract potential business
from what needs to be read. For
phone numbers it would be the
parenthesis,"( )." So
instead of listing a phone number
like: (888) 000-0000. Why
not simply state:
888-000-0000. Not only it
is pretty obvious that it is a
phone number, but it will also
allow you to stretch the number
two more spaces.
Also from a marketing
perspective, it has been proven
that people for the most part
needs some kind of command in
order to take action. To what
degree that applies to yard signs
it is questionable. But for
television it has been proven
that at the end of the
commercial, or "infomercial" for
example, when viewers are told
what to do, they tend to act. In
other words, instead of simply
giving a phone number, the
advertiser tells the viewer to do
what? Exactly, to call. And most
of the time, the command is given
with a time frame like NOW!
So you may want to consider
adding something like that to
your sign as long as it does
not take much crucial advertising
space. See example below:
Online Contact
Information.
First suggestion. When
it comes to websites, we often
see people using capital letters
or small caps for the entire
name. Unless the website address,
also know as URL, is one word,
the challenge there is that
potential prospects may encounter
the same problem we have already
discussed about companies with
long names. For example, which
one of these website addresses
you think it is easier to read,
unlimitedpartners.com or
UnlimitedPartners.com?
It is pretty obvious that the
second one,
UnlimitedPartners.com,
stands out. Wouldn't you agree?
So make sure that if you have a
web address, to capitalize the
first letter of each word. That
mistake is often seen with
magnetic signs on cars. By the
time people pass you, they might
not have been able to figure out
what all the cluttered little
letters meant. That is
advertising money thrown
away. If they had ordered
with us, we would have taken care
of that, and they would have been
generating more business!
Second suggestion. When
customers see either
".com" or ".org" or
".biz," etc., it is pretty
obvious that it is a website
address. If they don't know that,
they are probably not computer
literate, therefore they would
not know how to even start
looking for you. Why are we
pointing this out? So that in the
event where your website address
is too long, you may want to
eliminate the "www." at
the beginning of your website
address. That simple tip will
give you a little more space to
stretch the web URL so that
people can read it from long
distance. See pictures below.
You can use the same principle
with email addresses unless your
email is case sensitive, meaning
that the email has to be typed
exactly as it reads, where either
all have to be capital letters,
or all small caps, or a
combination of both. But if
that's not the case, then go
ahead and advertise your email in
such manner that is easy to
identify and hopefully to
remember.
One last section! Just hit
next and after that section you
can start designing your sign!
YEAH!!! Sorry, we are just
excited for you!
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